Freestyle Sessions Series 2

Join our 15-week online, interactive series dedicated to helping you create an authentic and compelling brand.

Set your business up for greater visibility, credibility and profitability in 2021. 

Access from September – December 2020

Private Facebook Group & members area with
session recordings available for all series ticket holders. 


You have a basic logo, or something along those lines. 
You have a website too, or you have been building one.
But you are not really convinced by the content or the look and feel…

You put up some social posts, but your Instagram grid is a far cry from that beautiful example of perfection which social media gurus advise it to be to get results.

It’s just not popping, and you know it. How can you make it more powerful? What is missing?

For ambitious and customer-centric entrepreneurs, a strong, persuasive brand is no longer a luxury, it’s a necessity.  Branding goes much deeper than a logo and can be the edge which helps your business go from ‘meh’ to stratospheric.

Let us help you get there. 


Work with us so that your brand can:

1. Give you confidence and professional credibility.
2. Make you stand out from competitors in a positive way. 
3. Increase your profitability by clearly showing what you do and why you are
uniquely able to deliver it to your clients. 

Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.

Richard Branson

Book now to secure your seat at this limited series.

The first session will be Thursday September 3, 10-11am.

Register Today


Hosted by Gemma O’Halloran of Freestyle Consulting, each session will feature a guest speaker.
Each speaker will focus on a particular area of branding or brand science.

Fiona Brennan Freestyle Sessions

Fiona Brennan
Inspire Action Success

Deirdre Murray
People Resources

Barbara Monahan Cube Design Freestyle Sessions

Barbara Monahan
Cube Design

Caroline Kidd Changing Lanes Freestyle Sessions

Caroline Kidd
Changing Lanes

Mairin Ni Bheacháin Mostyle Freestyle Sessions

Máirín Ní Bheacháin

Emily Smith
Melo Marketing


Each session in the series will build on the previous session to give a 360 degree view of branding and what to consider. It will include:

  • Pre-session warm-up exercises.

  • 6 x 1-hour interactive seminar with each speaker.

  • Access to a recording of each session in our private FSS member space for 1 year. 

  • 15-weeks of support, insights, accountability and action on your brand.

  • Highly interactive with the ability to ask questions, both in advance and in each session.

  • Support with focusing and prioritising on what actions will get you results.

  • Access to private social media group for sharing ideas, questions, challenges and to encourage networking and collaboration between attendees

If you don’t give the market the story to talk about, they’ll define your brand’s story for you.

David Brier


Branding is such a beautiful concept. It is both highly complex and yet very simple.

A brand can give you energy and attract the right people.
To paraphrase Paul Rand, that is when design and branding are the silent ambassador for your brand.

Let’s get one thing straight though, branding goes far beyond a logo and it is ever-evolving.

YOU ALREADY HAVE A BRAND. The question is, are you are using it?

This new 15-week programme with The Freestyle Sessions will help you look at and actively work on your branding in more detail,
enabling you to question where you are, figure out where you want to be and how to get there.

Gemma O'Halloran Freestyle Sessions


I have had a fascination with branding for many years now. Over 15 years in events and marketing, I’ve worked with talented graphic and brand designers, storytellers, brand strategists and brand managers who are charged with bringing a brand to life at local, national and international levels.

When it came to crafting my own brand though, it became much more difficult. Ask me to put together a successful brand for an event, no problem. For my own brand it was much more challenging. I went through at least 3 iterations of Freestyle before reaching the stage I am at today.

The result? My brand energises me every day. It is consistent yet there is room for growth too. It goes before me to give a taste of the energy and expertise that I have for my work. Its structure gives confidence to prospective clients and shows that I know what I am doing and that they will enjoy working with me.

Would you like to see where your brand can take you?

Book now to secure your seat at this limited series.

The first session will be Thursday September 3, 10-11am.

Register Today


  • You’ve started to think about logos, colours, photography or how your website looks.
  • You feel like people don’t know the real you (yet) and you have a bit of a business identity crisis going on.
  • You are ready to take the next step to standing out online.
  • You have noticed that you have a certain reputation, but you are not quite sure it is a fair representation of you.
  • You can’t quite get your head around branding and it seems like a high-end, luxurious item that is well beyond your budget and abilities.
  • You are liaising with graphic designers or copywriters to help you go online or to have a more impactful presence for your business and you want to better brief them or understand what they are talking about.
  • You don’t actually know who you are or what your reputation is, and you’d like to get into that a bit more.
  • You want a clear plan and discussion on what takes priority and what you can do for your personal brand or business.
  • Your website is just not hitting the mark and you are very unsure about what to say or post or how to make it all look good and connect with people. 


  • You’re not focused on what potential clients think about you or your business.
  • You don’t want to attract new customers.
  • You are not committed to putting in the work needed to build and leverage your brand.
  • You don’t want to interact with like-minded individuals in a supportive environment built for business growth.
  • If you already have done a full brand review and are actively working with brand consultants on your branding plan.

15-Week Freestyle Sessions Programme

  • Includes all listed above
  • Price exc. VAT
  • Special offer rate available for sole traders and microenterprises. Contact us direct for more info.

15-Week Freestyle Sessions Programme

with 1-2-1 Support
  • Price exc. VAT
  • Includes all listed above
  • 3 x 1-2-1 1-hour sessions with Gemma O'Halloran to provide support, focus and accountability during the branding development process
  • 1-2-1 email support during the 15-weeks by Gemma O'Halloran
  • Special offer rate available for sole traders and microenterprises. Contact us direct for more info.

A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.

Seth Godin


Sign up by Monday 31 August at 12pm Irish time and receive bonus recordings from Eva Blake Photography and Freestyle Consulting.

Register Today
Eva Blake Freestyle Sessions
Eva Blake Photography - Explore how to create and choose WOW brand imagery which helps your clients and potential customers connect with your business.
Freestyle Consulting - Learn how a clear brand strategy and design can take your online event to the next level to connect with your attendees.


What have you got to lose, compared to what you have to gain? 
You can create a great brand. 
You can generate confidence and business from a brand. 
You can get support to help you work on all aspects of your brand. 

As the quote by Marianne Williamson goes: 

Our deepest fear is not that we are inadequate.
Our deepest fear is that we are powerful beyond measure.
It is our light, not our darkness
That most frightens us.

We ask ourselves
Who am I to be brilliant, gorgeous, talented, fabulous?
Actually, who are you not to be?
You are a child of God.

Your playing small
Does not serve the world.
There’s nothing enlightened about shrinking
So that other people won’t feel insecure around you.

We are all meant to shine,
As children do.
We were born to make manifest
The glory of God that is within us.

It’s not just in some of us;
It’s in everyone.

And as we let our own light shine,
We unconsciously give other people permission to do the same.
As we’re liberated from our own fear,
Our presence automatically liberates others.”


Time to shine.